The word “natural” on packaged foods does not mean much anymore since there are no standards to uphold it, unlike the case with “organic” on a label, but one area where consumers have been paying attention and making their preference known over the past 20 years is in the labeling of vanilla extract. A significant enough number of consumers have come to prefer vanilla extracted from real, natural vanilla pods that agribusinesses like Nestlé have switched from synthetic to natural vanilla. Synthetic vanilla is a chemistry laboratory product isolated from compounds in wood pulp or petroleum, and for decades in the latter half of the twentieth century it was the preferred choice of most consumers because it was cheap relative to natural vanilla extract, it’s flavor was at least acceptable, and for the most part consumers were not paying attention and didn’t make a distinction between the synthetically derived product and the natural one.
Food ingredient and nutrition labels provide more information to the consumer now, and more people are becoming label readers. Not all of them may know the provenance of synthetic vanilla extract, but a large segment decided they would prefer the natural stuff, and they voted with their dollars. The result was an increase in demand, something growers, the majority of them in Madagascar, were not prepared for since demand for their product had steadily dwindled for decades and they had cut back production or gotten out of the business altogether. Natural vanilla had always been an expensive spice, typically second only to saffron in price on the world market. Competition from synthetic vanilla producers had depressed prices, however, and combined with the drop in demand many farmers saw little profit in the lean decades.
Vanilla planifolia flowers. Photo by Michael Doss.
Vanilla planifolia vine growing up a tree on a plantation on the island of Réunion,which is east of Madagascar in the Indian Ocean, and is a major producer of natural vanilla. Photo by David Monniaux.
The rather sudden spike in demand for natural vanilla in the past 20 years caused a scramble to reinvest in production, a process which lagged behind demand by as much as five years because of the the time and labor involved in growing and processing marketable vanilla pods. The type of vanilla most popular around the world is Vanilla planifolia, a climbing vine orchid native to Mexico and Central America. Oddly, even though the plant is native to Mexico, and Mexico continues as a big producer of natural vanilla, the place that grows the vanilla most people prefer is Madagascar, an island off the southeast coast of Africa. Soil and other environmental factors must play a role in the end result, because while the type of vanilla orchid is the same in both parts of the world, consumers express a definite preference based on variations they can detect in taste. At any rate, Madagascar currently produces up to 80% of the world’s natural vanilla.
Vanilla planifolia needs to growthree or more years before it will flower, and then each flower remains open for only one day, at which time in Madagascar it must be hand pollinated because of the lack of resident animal or insect pollinators. In Mexico, there is a species of bee that tends to the vanilla flowers. After pollination, nearly a year passes before the pods containing the seeds develop, and after that there is washing, sun curing, sorting, and other handling that goes into producing the dried black pods which have the tiny, flavorful seeds that are the ultimate object of all this careful tending. The labor intensiveness of producing natural vanilla, added to the time involved, drives its price up. It would be a mistake, though, to think individual laborers are well-paid for their work on such an expensive agricultural product; as always, it is typically the people in the middle, the traders, who reap the greatest rewards.
Dried, cured vanilla pods in a basket on the island of Réunion. Photo by tirados joselito.
A year ago in March,a cyclone made landfall on Madagascar with the force of a category four hurricane. Dozens of people were killed, and it was feared damage to the vanilla crop would worsen the worldwide shortage which had driven prices up to a record $600 per kilogram (2.2 pounds) in 2017. The most recent low point in the price was 2002, when dried vanilla pods sold for $20 per kilogram. That’s the price for the agricultural product, of course, not the price after it has been further processed into the vanilla extract available to consumers at supermarkets. It turned out damage to the vanilla crop in Madagascar was not as bad as commodity brokers originally expected.
The opening of the 1984 David Lynch film Dune, with Virginia Madsen as Princess Irulan.
Still, for individual consumers living in cool climates outside the natural growing range of Vanilla planifolia, hedging against a volatile, expensive world market for natural vanilla, with too many of its bets placed on the crop in one place, Madagascar, hedging against all that by growing this orchid in a pot by a windowsill may be a bit of a stretch, considering the advice of some growers who say the plant needs to grow more than ten feet before it will produce flowers, and even then there’s no guarantee of getting pods that will yield recognizably tasty vanilla seeds. It might be a better bet to buy a lot when the market is low, or in other words, hoard it. Vanilla extract always contains a hefty percentage of alcohol, after all, as people who are apt to sneak a drink now and then have always known, and the alcohol is an excellent, natural preservative.
Sugar can be derived from numerous plants, including beets, corn, and the fruit of trees, but it has come into its own since the Middle Ages in Europe as the refined product of the sugarcane plant, a perennial grass. The plant originated in New Guinea, and from there traders introduced to Asia, where it eventually found its way to southern Europe by way of Arab merchants. As noted from its origin, the plant grows in tropical or sub tropical climates. Europeans quickly developed a taste for refined sugar, but since the plant would not grow well in Europe or northern Africa, they needed to find either another source or another place to grow, or forever be at the mercy of Arab merchants, who kept the price high.
When European explorers stumbled upon the New World in their search for a trade route to the Far East that bypassed Arab middlemen, they were interested in exploiting sugar resources as much as spices. The tropical and sub tropical bands of the New World – the Caribbean, much of eastern South America, Central America, and the far southeastern portion of North America – turned out to be well suited for raising sugarcane. The problem was finding a suitably cheap labor source for the backbreaking and dangerous labor involved in sugarcane cultivation as well as refinement. The Europeans, after exhausting the Native Americans as a labor source, turned to Africa as a source of slave labor.
There were other plantation crops that Europeans raised in the New World exploiting slave labor, such as tobacco (a plant native to the western hemisphere) and cotton, but sugar was the big money maker for them, the linchpin of Atlantic trade from the 1500s well into the 1800s. Sugar grown on plantations in the New World traveled, some in the form of rum, to northeastern ports of North America and then on to Europe, where it was traded for manufactured goods; some of the manufactured goods then were traded in Africa for slaves, who were loaded onto ships destined for plantations in the New World, their voyage across the Atlantic being known as the Middle Passage of this triangle of trade. Some didn’t survive the voyage, and of the ones who did, many suffered abominably under harsh conditions in the sugar growing regions and elsewhere.
Pancakes with syrup, or syrup with pancakes? Photo by jeffreyw.
Hundreds of years later, sugar is still exacting a toll from poor black people, as well as poor and working class people generally. The European quest for cheap sugar succeeded all too well. Now it’s found in far too many supermarket foods and beverages, where in the case of processed foods it masks the loss of wholesome flavors. Sugary beverages like soda and many fruit drinks are especially egregious sources of the endocrine disrupting carbohydrates present in refined sugar that can lead to obesity and type 2 diabetes. These processed foods are easy to prepare and are relatively cheap and, because of the sugar in them, to some people they taste good enough.
“Big Rock Candy Mountain”, first recorded by Harry McClintock in 1928, is about a hobo’s idea of paradise. McClintock claimed to have written the song in 1895, based on tales from his youth hoboing through the United States. McClintock’s 1928 recording was used by Ethan and Joel Coen at the beginning of their 2000 film, O Brother, Where Art Thou?.
People could cut back their consumption of processed foods, and certainly they could drop sugary sodas and fruit drinks out of their diet and not lose any essential nutrients. People can use will power and self control, even though there is evidence that sugar’s effects on their health are more insidious than industry mouthpieces would have everyone believe. People can do all those things. But they don’t. Why not?
What if crack cocaine were as cheap as sugar? How about cigarettes? Opioids? What levels of consumption would we encounter then among the general population, and among the poor and working classes specifically? All those substances stimulate pleasure centers in the human brain, just like a good hit of sugar does in a smaller way, and all are ultimately destructive in high enough doses. Is sugar as destructive as those other addictive substances? No, not in the short term, and it would be ridiculous to equate a cookie with a hit of cocaine. In the long run, however, over the course of ten, twenty, or thirty years, sugar consumption at modern American levels of a hundred pounds or more per person per year is proving destructive enough. Time to turn some of that exhausted soil in the tropics over from growing monocultures of sugarcane for export to growing fruits and vegetables the locals could consume for themselves. We could easily cut back from two or three lumps of sugar to just one.
In Stanley Kubrick’s 1987 movie Full Metal Jacket, two marines engage in an ironic “John Wayne” face-off. Wayne’s chickenhawkish stances werewell-known and widely held in contempt by combat veterans fromWorld War II to Vietnam. Warning: foul language.
America’s wars continue with no end in sight, from one presidential administration to the next. One proposal to curtail the corporate oligarchy’s military adventurism is to bring back the military draft or to institute Universal National Service, the idea being that if a greater percentage of the population has a personal stake in foreign policy then they will be more likely to make their preferences known to their leaders, and people with a personal stake are less likely to want more war. The oligarchy knows this, too, as it’s a lesson they learned from an aroused public during the Vietnam War and are unlikely to want repeated if the public reawakens.
Since the draft ended in 1973, the per capita percentage of the population serving in the military has steadily declined, while the number of American military interventions overseas has drastically increased. Linking the two trends could be coincidental, but it’s worth considering that in the 40 years from 1933 to 1973, in most of which there was a draft, the US sent the military abroad on 27 occasions, and in the 40 years from 1974 to 2014 the US sent the military on 175 different foreign interventions. Has the world really become 6.5 times more dangerous since 1973? Or is it that the US has taken on in earnest the burden and profits of empire and the role of world policeman, putting out small fires everywhere, many times at the behest of corporate interests?
I spent 33 years and four months in active military service and during that period I spent most of my time as a high class muscle man for Big Business, for Wall Street and the bankers. In short, I was a racketeer, a gangster for capitalism. I helped make Mexico and especially Tampico safe for American oil interests in 1914. I helped make Haiti and Cuba a decent place for the National City Bank boys to collect revenues in. I helped in the raping of half a dozen Central American republics for the benefit of Wall Street. I helped purify Nicaragua for the International Banking House of Brown Brothers in 1902-1912. I brought light to the Dominican Republic for the American sugar interests in 1916. I helped make Honduras right for the American fruit companies in 1903. In China in 1927 I helped see to it that Standard Oil went on its way unmolested. Looking back on it, I might have given Al Capone a few hints. The best he could do was to operate his racket in three districts. I operated on three continents.
― Marine Major General (Retired) Smedley Butler, writing in the
Socialist newspaper Common Sense in 1935.
The 1994 Robert Zemeckis movie Forrest Gump is an excellent portrayal of the diversity of experience awaiting Vietnam era draftees, though of course most of them did not want to be there. Warning: foul language.
The majority of Americans catch the news about these numerous foreign conflicts as they go about their daily business, and because they don’t know anyone in the military and didn’t serve themselves, the news pretty much goes in one ear and out the other. Who can get agitated or even interested about what’s happening in Kosovo or Libya or Yemen or the Horn of Africa, wherever that is? Afghanistan and Iraq, oh yeah, are those still dragging on? Are we going into Syria now, too? And so these busy Americans go on with their lives, paying their taxes and going shopping, surprised to learn that when the US deploys Predator drones to these foreign hot spots, the controllers of the deadly drones sit in air-conditioned trailers halfway around the world in Nevada or Germany. It’s the New Age, alright, a deadly video game.
Or so we might choose to believe. As technocratic and bloodless as the military brass and the politicians may try to make modern war seem in order to make it more palatable for the general public, it will always nevertheless be a nasty mess both physically and morally. They don’t want to show that part, though; they learned that lesson from Vietnam as well. Rah-rah Hollywood movies are not the answer to getting Americans to come to terms with their current situation in world politics. Far from it. There are far too many chickenhawks making movies in Hollywood and making policy in Washington to serve anything but the basest emotions of too many Americans, the “summer soldiers and sunshine patriots” among them, who are stirred to cheer movies glorifying war and the macho posturing of Supreme Leader. As long as they reflexively say “Thank you for your service” to a service member or veteran when they encounter one, they’re covered. Aren’t they?
An early scene in Full Metal Jacket depicts Marine boot camp in a less lighthearted vein than the boot camp of Forrest Gump. Some of that canbe attributed to the differences between the Marines and the Army, and some to the aims of the two films. Nonetheless, some of the drill sergeant’s insults will ring bells in the dark sense of humor shared by many veterans, an emotion Kubrick effectively turns inside out at the end of the scene. Warning: foul language, of course.