Greenwashing | The Magpie Gazette

Don’t Look Now

July 25, 2017 Isidore Gnome

National Ice Cream Day came and went on July 16, but in case you missed celebrating it, there are still plenty of opportunities to do so even if you are only a hot weather ice cream eater. In 1984, President Reagan set aside the third Sunday of every July for celebrating the frozen treat, timing it to occur smack in the middle of summer. By 1984, the ice cream maker Ben & Jerry’s, founded by Ben Cohen and Jerry Greenfield in Vermont in 1978, was gaining traction regionally in New England and within a few more years would start opening ice cream parlors in the rest of the country and selling pints of its ice cream in stores nationwide.

Children's paintings-sculpture-prints, WPA poster, 1936-41

Works Progress Administration (WPA) poster, circa 1938, for the Federal Art Project, Art Teaching Division exhibition of children’s art in Brooklyn, New York, showing a child’s painting of a cow in a field.

By 2000, Ben & Jerry’s had become a publicly traded company, and when the multinational corporation Unilever made an attractive offer for the company, Mr. Cohen and Mr. Greenfield yielded to shareholders’ demands and sold the company. Since 2000, Unilever has retained the same look to the product packaging, and kept Cohen and Greenfield on the payroll as front men for the Ben & Jerry’s brand, though the two have limited input and no authority. Some loyal customers of the brand may still be unaware the company is no longer run by Ben Cohen and Jerry Greenfield; others may not care.

There is reason to care, however, on the part of those customers who continue buying Ben & Jerry’s ice cream in 2017 at least partly because of the reputation the former owners established in working for social justice and environmental causes. Unilever still allows their front men to put that kind of thing front and center when it comes to selling ice cream, but the multinational giant operates differently on the production end in how it treats cows and human workers who are the source if its business. To begin with, the phrase “All Natural” on the label means nothing. Ben & Jerry’s ice cream is not certified organic by the United States Department of Agriculture (USDA), which is a label that would have some meaning to consumers concerned about healthy ingredients in their food, though it would not assure them that cows were being treated humanely in the production of milk for ice cream, or that workers were being treated well and paid fairly.

Truck from Ben & Jerry’s in Waterbury, Vermont, August 2006; photo by Hede2000.

Recent accounts of the production of Ben & Jerry’s ice cream under the stewardship of Unilever state that the company fails in all areas except continuing to charge a premium for the pint containers of its greenwashed product. People will pay a premium for high quality, to be sure, but some conscientious and health conscious individuals will also pay a premium for a product that is produced in a humane and environmentally sensitive way, among other things. Corporate executives have learned this and smelled profits in it. But hewing to those goody two-shoes methods can be expensive and appear costly on the fiscal quarter balance sheet. What to do? Produce the ice cream with low wage labor, even below minimum wage where you can get away with it, and subject the cows to factory farm confinement conditions. That keeps production costs low, while the price at the store stays high because of the goody two-shoes reputations of your front men. What’s that smell? Profits!

Cows on a farm; photo by Eric Dufresne.

Testing of Ben & Jerry’s ice cream has shown traces of Roundup in it. The amounts are within federal regulatory limits for supposedly safe consumer ingestion, but still this is Roundup (active ingredient – glyphosate) in a product that touts itself as environmentally and socially concerned. That is greenwashing. The happy cows depicted in pastures on the packaging bear no relationship to the reality of cows in confinement and fed grain from Roundup ready Genetically Modified Organisms (GMOs) instead of the pasture forage that is their natural diet. That is greenwashing. The company exploits human workers, too, despite the support of the founders for Vermont Senator Bernie Sanders and his progressive initiatives, one of which is the Fight for $15 (raising the minimum wage to $15 an hour). That also is greenwashing, and it stinks like hypocrisy for the sake of corporate profits.
― Izzy

Animals Art Teaching Division, Ben & Jerry's, Ben Cohen, Bernie Sanders, Brooklyn, Cows, Executives, Federal Art Project, Fight for $15, Genetically Modified Organism (GMO), Greenwashing, Ice Cream, Jerry Greenfield, Milk, Multinational Corporations, National Ice Cream Day, New England, New York, Organic Food, President, Ronald Reagan, Roundup, Roundup Ready, Senators, Unilever, United States Department of Agriculture (USDA), Vermont, Waterbury, Works Progress Administration (WPA)

Good In, Good Out

May 2, 2017 Isidore Gnome

Gardening starts with good soil, and container gardening is even more dependent on quality soil because the plant’s roots are constrained. The container soil has to supply all the minerals and nutrients the plant might need, though the gardener usually has to replenish them at least once during the growing season on account of the original supply leaching away. Spending a little more on quality potting soil is well worth it if quality is indeed what the product delivers. The plants will be healthier and look better if they are flowers, and they will be healthier in themselves and for you if they are vegetables.

The best commercial potting soils don’t have synthetically derived fertilizers mixed in, but instead have naturally derived fertilizers which cover a broad spectrum of a plant’s nutritional needs. The difference for plants between potting soils with naturally derived fertilizers and those with synthetically derived fertilizers is like the difference for people between a nutritionally balanced, full meal, and an energy bar or drink. A gardener shopping in the garden center of one of the big home improvement chains is most likely to see options for plain potting soil (cheap), potting soil with synthetic fertilizer mixed in (middling), and the greenwashed version from a major manufacturer such as Scotts, makers of Miracle-Gro (expensive).

Hands sifting through potting soil in a garden bed; photo by M. Tullottes.

The plain potting soil offered at the big chains is often very low quality stuff not worth the savings. The middling priced stuff is better quality soil, but it almost always has synthetic fertilizer mixed in. Paying extra for the greenwashed version is more likely than not giving your money to a corporation that doesn’t need it, but wants to crowd out honest competitors, because that is simply how big corporations operate. They’re cynically manipulating your interest in doing the right thing and your willingness to spend a little more to further that interest. It’s doubtful in that case whether spending the little extra does more for you the consumer than it does for their executives.

A protest sign hung over the sign announcing the 2007 International Youth Conference of the United Nations Environment Program (UNEP) in Leverkusen, Germany; photo by PhilippM2. The German pharmaceutical company Bayer manufactures neonicotinoid pesticides which have been implicated in the collapse of bee colonies worldwide.

There are excellent potting soils available without synthetic fertilizers from honest manufacturers, but chances are you won’t find them at the big home improvement chains. Your best bet is a locally or regionally owned farmers co-operative or garden center. The price will be higher than the green-washed version available at the big chain, but it’s quality will probably be better, and there’s the satisfaction of paying that extra bit to decent people instead of fat cat executives for whom a few dollars more means nothing other than another martini on their expense account. A conscientiously managed local garden center or farmers co-operative is a gardener’s golden nugget amid the commercial tailings of the big chains. The customer service is almost always better at the mom and pop places, and that alone can be worth the higher prices.

One purchasing option that people are turning to more and more, even for bulk items like potting soil, is Amazon and other online retailers. They have the widest selection of anybody, and often the best prices even after including the cost of shipping. It’s hard to deny that combination, and then add in the convenience of shopping online and it’s completely understandable why more and more people shop for everything at Amazon. Keep in mind how they treat their employees, however, and balance that with brick and mortar stores, especially the mom and pop ones, where you can see for yourself at least part of the operation and how it is conducted. What you put into the soil shows itself in the plants which grow from it, and what you put into your community will just as surely show itself sooner or later.
― Izzy

Soil Amazon, Bayer, Corporations, Farmers Co-operatives, Fertilizer, Garden Centers, Gardeners, Gardens, Germans, Germany, Greenwashing, Home Improvement Chains, Leverkusen, Miracle-Gro, Neonicotinoid, Pesticides, Potting Soil, Scotts, United Nations Environment Program (UNEP)