Tag: Virtue Signaling

Money to Be Made

 

Garden centers around the country are very busy with the spring rush, and some may be even busier than in a normal spring on account of the many people who are staying at home due to coronavirus lockdowns and have more time on their hands than usual for gardening and home improvement projects. In most cases the garden centers can maintain social distancing through written reminders posted throughout their facilities, and by setting up physical barriers and limiting the amount of shoppers on the grounds at any one time. Social distancing at a garden center is probably most difficult to maintain in the confines of greenhouses.

 

Amanda-Tapping
Amanda Tapping, actress on the Stargate series of television programs, visited the Arctic in March 2007. U.S. Navy photo by Jeff Gossett, of the Arctic Submarine Laboratory. Note the ice crystals formed on the outside of her face mask by her humid exhalations.

Staff at garden centers may try to diligently follow an advertised policy of wiping down surfaces with disinfectants, but that is not always possible considering shortages of disinfectant supplies and the inherently dirty environment around potted plants and associated materials. Management may require staff to wear masks whenever they are dealing with the public, citing CDC guidelines for preventing the spread of the coronavirus. Many customers wear masks voluntarily, while others are encouraged to do so by posted reminders. Few garden centers or other retail establishments go to the controversial length of prohibiting customers from visiting their premises without a mask.

Social distancing and disinfecting of surfaces are reasonably effective measures in countering the spread of a virus that is only one micron wide; wearing a mask is far less effective, at least when it is the kind available to the average citizen. Yet somehow mask wearing has become the definitive symbol of the coronavirus pandemic, as if it were just as important and useful as the other two measures, perhaps more so. It has certainly become an important symbol for virtue signaling. The problem is not that wearing a mask is bad, because it isn’t; the problem is that it encourages far too many people to attribute to it nearly magical properties that the typical surgical mask simply does not possess, contributing to a false sense of security.

The reason masks have become the symbol of the coronavirus pandemic is money. Wearing a mask in public makes it possible to re-open businesses for people to visit, with consumers sure in the dubious knowledge they are not spreading the virus to others in their proximity. More importantly than its real effectiveness, wearing a mask is a sign to others that you are going about your bit as a consumer safely and responsibly. No doubt it is a good thing to get people back to work making money for themselves and their families, particularly in the case of working class people who were ill prepared to stay at home for weeks or months without income.

A brief, entertaining overview of magical thinking.

To that limited extent, the promotion of mask wearing by the CDC, probably under pressure from the White House to get the economy moving again, has been a decent nostrum. If people feel safer going out to stores when they are wearing a mask and the shopkeepers are also wearing masks, then fine, for as far as that goes. But people should not lose sight of other more effective, less publicly identifiable measures, such as keeping your distance and cleaning hands and surfaces regularly, or just continuing to stay home as much as possible. Wearing a mask does not suddenly entitle one to get up in someone else’s face, for good or ill. Wearing a mask may be helpful while shopping at a greenhouse for supplies for a coronavirus garden. Greenhouses can be tight quarters, but everywhere else at a garden center, inside or outside, that mask you’re wearing and perhaps entrusting too much with your safety and that of others is scant protection that doesn’t amount to much if you’re aren’t taking more effective, less magical measures to keep the virus from spreading.
— Izzy

 

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I.C.U.

 

The surgical masks many people are wearing in public now are less effective at preventing coronavirus infection than they probably realize. The cloth masks and bandanas are even less effective. What’s the point of wearing them then, if they do almost nothing and social distancing and hand washing are far more effective measures? It comes down to signaling in a number of ways.

Use of Cloth Face Coverings to Help Slow the Spread of COVID-19
Guidance* from the CDC. Odd that the person in the illustration has no eyes. The mucous membranes of the eyes can be an avenue for the coronavirus into the body. As in the illustration, the masks most people wear do not cover their eyes.

In East Asian societies, where conforming for the sake of the greater good is the usual practice, wearing a mask during a public health crisis signals to others that you care enough not to pass along to them your potentially toxic exhalations. In Western societies, wearing a mask more often signals the opposite, which is that you do not want to catch anything from someone else’s infectious effluvia. However you look at your reason for wearing a mask, the ultimate effectiveness of the typical mask is minimal, though preventing yourself from infecting others puts it to better use because it stops most droplets you produce by sneezing and coughing from getting into the space of others.

Wearing a mask when almost everyone else is wearing one signals you are in on the latest information from the public health service. You know and understand everyone has to do their part in preventing the spread of the coronavirus. Never mind that wearing a surgical or cloth mask is not an important defense against a virus that is one micron in size, tiny enough that thousands of them can flow through the gaps in the material as well as around the laughably poor seal at the edges of the typical mask. It’s not rational to expect much from these masks, but people wear them either out of ignorance or because they want to signal they are considerate of others in the public space.

Another kind of signaling that comes with wearing these masks is being done by companies that are still open for business and dealing with the public more or less face to face, such as in retail establishments. Some companies have started requiring their employees to wear masks, and some even require customers to wear them if they want to do business inside the store. The owners and managers no doubt mean well, and there is no reason to expect they would be any wiser to the relative ineffectiveness of the masks than the general public, but there is still a taint of virtue signaling in their new policies. They say they are merely following Centers for Disease Control (CDC) guidelines, and so they are. Meanwhile it doesn’t hurt their bottom line to trumpet to consumers the safety measures they have undertaken on their behalf, even though one of those measures – wearing masks – is almost entirely cosmetic.

From the 1984 concert film Stop Making Sense, directed by Jonathan Demme, Talking Heads guitarist and singer David Byrne and bassist Tina Weymouth perform “Heaven”, with backup vocals by Lynn Mabry offstage.

The worst part of requiring employees to wear masks at all times when dealing with the public is that it may increase the workers’ chances of becoming sick with the coronavirus. It is one thing for a shopper to don a mask for half hour or hour stints, and quite another for a worker to wear a mask for an entire eight hour shift. A mask is often uncomfortable and requires frequent adjustment, leading the wearer to touch their face more frequently than they might if they wore no mask at all. Unless a worker exchanges their mask daily for a fresh one, the result can be unhygienic to the point of defeating any purpose to its use. The cloth masks and bandanas can be especially bad unless they’re washed or exchanged daily. Go ahead and wear a mask if it reassures you and others you encounter in these troubled times, just don’t harbor any delusions about its effectiveness, leading you to neglect the crucial measures you can take to stay healthy, like washing your hands frequently and keeping your distance from those others you’re trying to signal.
— Ed.

* Update: This news story illustrates how the CDC has bent to the political winds blowing from the White House, to the detriment of the health of all Americans as well as the CDC’s outstanding reputation.

 

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