Tag: Websites

This Just In

 

Website headline writers like to insert the word “just” in their copy for the sense of immediacy it conveys. They have room to insert the word because website headlines are usually sentence length descriptions rather than the terse summations newspaper copy editors used. Longer descriptions can be good teasers and also boost the rank of a website post in search engine results because that’s the way Google has decided sites and posts should be ranked, and Google sets the bar for search engines and for the internet generally. Ask them why.

 

Search engines don’t like the short headlines common in newspapers. The reason many headlines on the internet read the way they do is because writers are responding as much to what search engines like as they are to what they believe their readers like. It’s not easy keeping up with the Kardashians, and the only way websites can do it is to couch everything in terms of immediacy, as if it were all breaking news worthy of readers’ attention. To generate clicks on their posts and get them ranked highly in search engine results, website writers must tease about the content using descriptive headlines, and then make sure to give whatever they’re describing a sense of happening moments ago by tossing in “just” at least once.

War Ends
Residents of Oak Ridge, Tennessee, fill Jackson Square on August 14, 1945, to celebrate the surrender of Japan. Oak Ridge was one of three main sites of the Manhattan Project, and was responsible (though those working there did not know it) for refining uranium to be shipped to Los Alamos, New Mexico, to be fashioned into atomic bombs. Photo by Ed Westcott, working for the U.S. Army Corps of Engineers. The newspaper headline “War Ends” might not fly with today’s internet and social media news headline writers, who would be tempted to write “War Just Ends”, even though it would be open to multiple interpretations.

The tendency is to hype everything, even inconsequential matters. Add news sharing on social media, and the hype gets amplified to 11, as a member of the fictional heavy metal band Spinal Tap observed. Trust and references build credibility on social media, even if common sense and a little digging into sources reveals there are no grounds for credibility. Google hones search results based on what they know about users, and Facebook and Twitter follow Google’s lead while juicing results further by adding the finer details they know about their users. Facebook and Twitter set the bar in social media for how posts get pushed to the front for sharing on their platforms, and as long as readers keep clicking the wheels keep rolling, no matter how worthless are the posts everyone shares.

This clip from Sesame Street could serve as a metaphor for what the internet and social media have become.

A word such as “just” is a fine, serviceable word in most cases. Unfortunately, once some influential writers, platform arbiters, and readers on the world wide web and in social media adopt it as a manipulative expression it gets overused, abused, and misused on its way to becoming trite and tiresome. Just sayin’.
— Ed.

 

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You Get What You Pay For

 

Recently the news and commentary website Salon instituted a policy of not allowing visitors using advertisement blockers to access their website without either or turning the blockers off or allowing Salon to use the visitors’ computers to mine the cryptocurrency Monero. In other words, when a visitor with an active ad blocker arrives at the Salon website, Salon detects the ad blocker and immediately pops up a notice about its new policy, giving the visitor the options of turning off the ad blocker and continuing to the rest of the site and viewing it for free, but with ads, or, for a visitor who chooses not to turn off the ad blocker, then that visitor must grant Salon permission to use their computer to mine Monero, which replaces the revenue Salon would otherwise lose to that visitor who wants to read articles without viewing any ads. The third option for the visitor is to leave the website.

 

It remains to be seen how well visitors to the Salon website will accept the new policy and whether Salon will see a return to revenue levels they had before ad blockers became much more widely used in the past few years. It’s commendable that the owner of Salon is being open about taking this step and giving visitors options. Some websites use the computers of visitors to mine cryptocurrency without notifying them, a practice known as cryptojacking. Sometimes the website owner is not aware this is happening because their website has been hacked, and in that case it is the hacker who gets the revenue, and both the website owner and the visitor lose out. What the owner of Salon is doing is not cryptojacking, a sneaky and disreputable practice.

Garry Moore Tony the Tiger 1955
Image of television personality Garry Moore and Kellogg’s cereal character Tony the Tiger taken from a 1955 Kellogg’s advertisement. There have always been tacky ads for products of dubious worth.

There are other ways for website owners to cope with replacing revenue lost to ad blockers. The website for The Atlantic magazine stops a visitor at the door when it detects an ad blocker and advises the visitor to turn it off, or whitelist The Atlantic in the ad blocker, or leave. Simple and straightforward. Other websites, such as the one for The New York Times, give a visitor a certain number of free articles each month before the visitor reaches a paywall that requires the visitor buy a subscription to read more articles. More lenient on the front end, but with a harder line on the back end. These models work reasonably well for very popular websites that can afford to lose a small percentage of visitors who absolutely refuse either to not use an ad blocker or to pay for content on the internet. The owners of less well known websites would have a harder time adopting those models without alienating visitors they can ill afford to lose.

Joe dimaggio camel ad
Long before Joe DiMaggio plugged coffee makers, he did advertisements for cigarettes, as did many celebrities, including athletes like him.

The shame of it all is that ad blockers have increased in popularity because of the bad behavior of a few bad actors on the internet who push out ads that hide malware and trackers, or video ads that use autoplay, or ads with Flash Player code that makes them highly distracting, and because of that kind of activity internet users have quite reasonably installed ad blockers to avoid all that, and the effect has been to punish the good along with the bad. Unfortunately there are also too many internet users who think everything on the internet should be free, conveniently ignoring the obvious point that the producers of internet content have to eat and pay the rent just like anybody else.

Imagine picking up a newspaper from a kiosk, a newspaper from which someone has helpfully cut out every single advertisement, leaving only the articles. This would be a great boon to the reader, obviously, but how is the publisher supposed to pay the bills? The reader picked up the newspaper without paying for it, which is not a big deal because the selling price of a newspaper typically takes care of a small percentage of the cost of publishing it. Print newspapers, and now internet newspapers and other publications have always relied on the selling of advertising space for the greater part of their revenue. If readers can’t see the ads, why would advertisers continue to buy ad space?

In this early scene from the 1963 Stanley Kramer film It’s a Mad, Mad, Mad, Mad World, Jonathan Winters as Lennie Pike, third from the left, has some choice words for those who want something for free.

There’s plenty of blame to go around for the state of internet advertising, from publishers and ad producers who put out obnoxious ads that distract from the visitor’s experience, to visitors who seem to think that internet publishers should make their content available free, and even better as far as they are concerned would be free without any visible means of support in the form of advertisements. That’s the “Big Rock Candy Mountain” pipe dream. More reasonable would be a compromise among publishers, advertisers, and visitors that would ask advertisers and publishers to show respect to visitors by not pushing obnoxious ads on them, and visitors to acknowledge the need for publishers to eat and pay the rent like anybody else, and to satisfy those needs by showing ads to visitors. Simple really, particularly considering the alternatives of working in the mines or paying for what you get.
— Techly

 

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Just Say No

 

As if the lack of trust hadn’t sunk low enough between internet users, advertisers, and the websites which host advertisements, along comes cryptojacking, a method for either honestly or dishonestly using the computing power and electricity of internet users to mine cryptocurrency. Last week, users of YouTube in some countries noticed that their antivirus and antimalware programs were alerting them to code hidden in ads on YouTube which were enlisting their computers for cryptomining without their permission. Google, which administers YouTube, claims to have fixed the problem. Unfortunately, there are many small websites that don’t have Google’s Information Technology (IT) resources and may have been hacked and had cryptojacking code installed without their knowledge.

 

Cryptojacking sounds like it should be illegal, but oddly enough it is not. There can be repercussions such as blacklisting for hiding code in ads, and of course this sort of activity serves to push more people toward the use of ad blockers, which deplete the revenue of honest websites as well as dishonest ones. There are now outfits on the web, Coinhive being the most notable, which promote to website owners the idea of replacing ads altogether with a bit of JavaScript code on the website itself that will enlist the computers of visitors in mining Monero, a type of cryptocurrency that, unlike Bitcoin, doesn’t require high end equipment. Coinhive takes 30% of the resulting mining revenue, and the website owner gets 70%. Coinhive rather dubiously promotes this as a fair business model for the website owner in a time of declining revenue from ads, while not mentioning its relative fairness for the website visitor.

Cryptocurrency Mining Farm
A mining farm of Genesis Mining in Iceland. These are mainly Zeus scrypt miners. 2014 photo by Marco Krohn. No subterfuge involved in this cryptocurrency mining operation. Note that because the calculations required to create the currency generate a lot of heat, there are fans at the ends of all the units.

As originally set up by Coinhive, the JavaScript ran without the internet user’s knowledge or permission. If an internet user visited a website running Coinhive‘s JavaScript code, and the user’s security software did not alert the user or block the code from running, the only indication the user had of being legally cryptojacked was how unusually busy their computer was and, when the electric bill arrived, how unusually high it was. Savvy computer users might also check running processes monitored by the task manager on their computer. But it’s a good bet that most computer users have no idea about task manager or where to find it on their computer. Some users don’t run any security software at all, or if they do, they misuse it. Running Coinhive software without the knowledge or permission of website visitors is sneaky at best, and more likely just plain unethical, and any arguments from Coinhive or anyone else that it is a fair replacement for ads is mere sophistry.

After some amount of pushing from internet users, Coinhive started offering an above board, opt-in type of cryptomining code so that website visitors knew what was being asked of them. Naturally that version has not proved popular with the website owners who partner with Coinhive because advising visitors of cryptomining activity only leads to the great majority of them declining to participate. People who are not computer savvy, when confronted with an option which will in all likelihood confuse and frighten them, will resort to the safest option and just say no. More computer savvy visitors will likely decide it’s not worth their while to have their computer slowed down to a crawl and their electricity bill hiked by a few dollars a month just to visit a website. Only the most indispensable websites could get away with it, and they are apt to have access to many other less complicated sources of revenue. Coinhive, meanwhile, continues offering the original, surreptitious version of its software.

Naturalist David Attenborough discusses brood parasitism among birds in this BBC wildlife segment.

The arms race between website owners and advertisers on one side, and website visitors on the other side, began when internet service was incredibly slow and most consumers had data caps. Ads, particularly Flash ads that jumped up and down to attract the visitor’s attention, slowed down internet service even more and sucked up the visitor’s limited data. Enter ad blockers. The thing about ad blockers, however, is that even though most of them offer users the ability to whitelist websites, most users are either unaware of that option or don’t bother to use it unless prompted by the website. Ad blockers often act effectively as blunt instruments then, punishing honest websites which display discreet, reputable ads in an above board manner, along with dishonest or careless websites which display gaudy ads that may or may not harbor malicious code. Like many other areas of life, on the internet a few bad actors can spoil the honest efforts of the majority of website owners. The answer to declining revenue from the arms race between advertisers and advertising blockers is not for website owners to get sneaky, however, which erodes trust, but to develop trust with their visitors and exercise restraint on their advertisers.
— Techly

 

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Your Bitcoin or Your Files

 

The WannaCry, or WannaCrypt, ransomware that attacked mostly networked computers running unpatched Windows operating systems last month did not affect many non-networked home computer users, but that doesn’t mean those users will avoid future attacks. The computers of home users are often just as vulnerable as those used by banks, hospitals, and other large institutions. They are less likely to be attacked only because they aren’t generally tied into a larger network and because loss of their data is not critical. Home users also have less money, or access to Bitcoin, than large institutions, making an attack on them not as worthwhile for hackers.

 

Computer Using Cat
Cat using computer; photo by EvanLovely.
Any computer running any operating system connected to the internet is vulnerable to ransomware, malware, viruses, and a host of other exploits. Macintosh and Linux operating systems are partially less vulnerable than Windows, but not invulnerable. The same goes for the Android and iOS mobile phone platforms. Frequently updating an operating system with patches downloaded from the operating system provider is key to maintaining security. An equally important best practice is to avoid human error in daily computing, such as being wary of web links or attachments in suspicious emails, and even being careful of clicking on ads from unknown providers on sketchy websites. The internet is a teeming public square where pickpockets mix with everyone else, and where some side streets and alleyways lead to unwholesome places, increasing the likelihood of something bad happening.

 

All this seems like common sense and fairly common knowledge, so why are large institutions with professional Information Technology (IT) staff on hand nonetheless vulnerable to cybercrime exploits that home computer users who are conscientious about updating their software and careful when visiting the internet can usually avoid? Are the IT departments incompetent? The answer is they apparently do their best most of the time, like anyone else with a job to do, but their efforts are many times hobbled by that second factor mentioned above – human error. And the larger the organization and the more computers tied into the network, the greater the chances for one small human error to multiply throughout the organization. IT specialists are also hobbled by the unwillingness of higher ups to let go of outdated operating systems like Windows XP. The WannaCry ransomware targeted unpatched, networked Windows XP computers.


From Woody Allen’s 1969 movie Take the Money and Run, a job interview presumably for an IT position, with a nod to the old TV quiz show, What’s My Line?

Here we have blame enough to go around for everyone: from the executives who, whether out of cheapness or reluctance to overhaul their company’s computer systems, failed to modernize; to the IT specialists who, whether from incompetence or overwork, failed to install vital patches to an outdated operating system; to the end users or user sitting at a computer who, whether out of ignorance or foolishness, clicked on a malicious link or fell for a phishing scam, and then passed it on to co-workers. What made the WannaCry ransomware especially vicious was its ability to exploit the very minimum of human error in order to replicate throughout a network. Computer experts are still not certain of the attack vector WannaCry used to gain initial access. The patch Microsoft issued months earlier should nevertheless have protected Windows XP computers, human error or no.

 

1940 Oldsmobile Station Wagon
1940 Oldsmobile Station Wagon advertisement. You rarely see Woodies like this on the road these days!
Windows XP was Microsoft’s most popular operating system ever, and it’s understandable many users are reluctant to let it go. There are a lot of reasons Microsoft has tried to move on from Windows XP, as popular as it remains, and at this stage those reasons, good or bad, believable or not, are beside the point. The fact is Microsoft is moving on. For computer users to cling to Windows XP at this point is like automobile fanciers who own vintage cars: Yes, having a fine old car can be engaging, but don’t expect there will be many qualified mechanics available to work on it, or driving it on interstate highways will be a safe and effective means of travel in the 21st century. Windows 10, the up to date model of Microsoft’s operating system, has plenty of faults, among them being a data hog that is far too chatty with its home base so that it can mine the user’s personal data for sale, a lesson Microsoft learned well from Google, but at least it’s safely built for travel on today’s internet, the information superhighway, as Al Gore called it. Drive safely.
― Techly

 

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How About That Free Lunch Now

 

The great thing about the internet is that it is interactive; interactivity is also one of the bad things about the internet. When people read paper newspapers, way back when, they were exposed to advertisements paid for by commercial establishments in the news and features sections, and to classified advertisements paid for mostly by individuals or small businesses in a section of their own. Paper newspaper advertisements were interactive only in the sense that the reader could choose to ignore them. This was reasonably easy for the reader because the ads themselves did not hop up and down, yell and scream for attention, obfuscate the actual content of the newspaper for a period, or otherwise make a nuisance of themselves and detract from the peaceful enjoyment of the newspaper by the person who had paid a dime or a quarter for it.

When newspapers and writers of other content moved to the internet, they still needed to make a living, of course, and naturally they turned to advertisers to help fund their efforts. Since there was no pay model for the internet, such as had been the case in the days of paper newspapers when readers either subscribed for home delivery or paid directly at street corner kiosks, publishers relied even more heavily on advertisers for income. For some reason, people had gotten the notion that internet content should be free, and rightly or wrongly that’s the way things developed. Here is where the interactive part kicked in and started an internet arms race.

Bob Dylan performs his song “Mr. Tambourine Man” at the 1964 Newport Folk Festival. Dylan’s guitar and harmonica rig is much like the getup buskers used then and today to make a few dollars for their efforts. All that’s missing here is the hat or guitar case for collecting money tossed in by passers by. Many small websites, like this one, have to either pass the hat by posting a “Donate” button, or hope for the best from advertising revenue, or both.

Advertisers realized that since the internet was interactive and didn’t just lie there waiting to wrap fish after it was published like the old paper newspapers did, they could do things to jazz up their ads and, they thought, readers would pay closer attention and the advertisers would see higher returns. Great! Not all advertisers, just the ones who lacked any restraint, got their ads to hop up and down, to yell and scream for attention, to obfuscate for a period the content the reader was actually there to see, and to otherwise make a nuisance of themselves in order to draw attention. It turns out people did not like that, particularly the ones with slow internet connections or limited bandwidth, which the sparkly new advertisements ate into, much to the hapless reader’s dismay. Enter software engineers with a retaliatory response.

The software engineers had some experience in combating opponents in the advertising field after having worked to swat away the pop up army of advertisements that plagued internet users in the early days. One thing many advertisers have never been known for is restraint. Now here they were again, but instead of pop ups they were employing twitchy, sparkly, pushy advertisements. The software engineers working on behalf of browser makers and internet users came up with ad blockers. Now all ads were blocked. Hah hah! Internet users had the option of whitelisting – or permitting – ads on a website in the options menu of their ad blocker, but who would ever bother to do that? Publishers noticed, however, that their internet ad revenue plummeted.

An emotionally fraught rendition of “Silver Springs” in a 1997 concert by Fleetwood Mac, which demonstrates why they continued to draw large crowds well after their heyday. The song, written and sung by Stevie Nicks, who as a songwriter ranks in the top echelon of 1970s and 1980s pop and soft rock, is a deeply personal revelation. Fleetwood Mac had by 1997 long passed their peak of popularity for album sales, but concert ticket prices for such an established group with an extensive catalog of hits remained high, from $20 to $50 for the cheap seats, to over $100 for the best seats. The internet works similarly, with an enormous underclass of websites barely making it, and several well established websites with large followings dominating the market.

Enter Google in the spring of 2017 with the Funding Choices program and their own ad blocker built into their Chrome browser, which in the past year has overtaken Microsoft’s Internet Explorer as the world’s most popular browser. But since Google makes the lion’s share of its revenue selling ads and marketing user information, why would Google then be against ads? Because the obnoxious ads that prompted the development of ad blockers have poisoned the well for everybody, and Google, with its dominant market position, can dictate which ads will fly and which ones won’t.

The Funding Choices program is geared toward internet users, telling them they can pay to subscribe to a publisher’s content and go ad free, or view the content free on condition they allow ads, which Google assures them they have vetted for good behavior. Google’s ad blocker built into its Chrome browser is geared toward advertisers, telling them essentially that unless they allow Google to vet their ads for good behavior, they will not see the light of day on the world’s most popular browser. All of this would seem a boon to both internet users and publishers. But that depends on how much they trust “Don’t Be Evil” Google. Rather than turn over yet more power to Google, a company which has already surpassed Microsoft in ways not only financial but morally suspect, perhaps the time has come for internet users to seek alternatives not only for search but for the multitude of other applications which Google has used to ingratiate itself as the public’s servant, the servant whose ear is always at the door. This website, for one, will seek alternatives to displaying Google ads. Oh, you weren’t even aware there were Google ads on this website?
― Techly

 

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