Meatless Mondays Are Painless

 

Vegetarian or vegan substitutes for meat are not necessarily aimed at people who don’t eat meat, but rather at those who do, because by getting those people to eat less meat the environment will benefit, the animals being raised for meat will certainly benefit, and the meat eaters themselves will be healthier. The problem has been in developing a suitable substitute for meat at a reasonable cost and without creating a Frankenmeat with all sorts of nightmarish unintended consequences. Reading the reviews coming from the latest Consumer Electronics Show (CES) in Las Vegas, Nevada, it appears the company founded by Stanford University biochemistry professor Patrick O. Brown, Impossible Foods Inc., has gotten the formula right with the latest iteration of their Impossible Burger.

 

Other meat substitutes, such as the Boca Burger, have been geared toward vegetarians who wanted to retain some of the meat eating experience, and they were and are pathetic imitations. Attending a backyard cookout where everyone else was eating real beef burgers and then making do oneself with a Boca Burger or equivalent was an experience similar to being relegated to the kids’ table, with miniature versions of the adults’ dinnerware. Why bother? There are a multitude of vegetarian and vegan recipes available for real dishes, making it unnecessary to have to settle for dry, grasping imitations of what the grown-ups are eating.

Amy's Drive-Thru Vegan Fast Food Burger (28409157713)
The vegan Amy Burger at Amy’s Drive-Thru in Rohnert Park, California. Photo by Tony Webster. Amy’s Kitchen started in 1987 making organic and vegetarian frozen and convenience foods for sale in supermarkets around the country, and in 2105 opened the Rohnert Park restaurant, their first.

The point of the Impossible Burger is not to satisfy vegetarians or vegans who miss eating meat, but to replace meat in the much larger percentage of the population who are committed carnivores. Those people might have tried one of the previous meat substitutes out of curiosity, and they were right to scorn them as alternatives they could never embrace and still satisfy their nutritional and taste requirements for meat as well as a more nebulous, deep psychological need satisfied by eating meat. Professor Brown and his Impossible Foods colleagues intend their meat substitute to fulfill all those needs, and apparently they are well on their way to succeeding.

Replacing meat in the diet of the world’s people is enormously important, and probably the biggest single step toward ameliorating climate change other than reducing fossil fuel use, which would incidentally also be a byproduct of reducing livestock farming. Animal suffering would also be greatly relieved, because the situation now is horrific and getting worse as Americans and other Western peoples eat meat at least once a day, and in some places for every meal, and hundreds of millions people more in China and India aspire to the same relatively affluent lifestyles of Westerners. Factory farming of animals will become a larger industry still as the demand for meat goes up worldwide.

A scene from the 2002 film My Big Fat Greek Wedding, directed by Joel Zwick and written by Nia Vardalos, who also portrays the bride, with John Corbett as the groom. Eating meat is such an ingrained part of personal identity and social custom that most people give it little thought. Anyone who has ever been vegetarian or vegan, however, soon becomes aware of how others react to that news with bafflement or acceptance or, oddly, hostility, because refusal to eat meat is to such people a repudiation of their hospitality and identity, and possibly an indictment of their morality if the chief reason for not eating meat is because of animal suffering or the environment. It’s interesting that often the best way to smooth the ruffled feathers of meat eaters upset over learning of a vegetarian or vegan in their midst is to tout the health benefits of giving up meat, a reason that will usually gain their understanding and assent.

Consumers want more meat even though it’s not healthy for them. People will also eat more sugar than is good for them if they have the money and the opportunity. These are desires hard wired into human beings, and while some people can overcome them through will power however gained, most cannot, or even have a desire to try. For those people, the majority, give them a meat substitute at a comparable price to real meat, and satisfy their other needs for taste and nutrition and the most difficult need of all, but probably the most crucial, the carnivorous kernel in the brain that is the cause of all the social customs around eating meat or not eating meat, give those people that and the climate and the environment will be better for it, the animals all around the earth will be better for it, and those meat eaters themselves will be better for it, whether they understand and acknowledge it or not.
— Izzy

 

A Taste Sensation

 

Since 1968, when the New England Journal of Medicine editors precipitously and unfairly saddled adverse reactions of some people to Monosodium glutamate (MSG) with the name Chinese Restaurant Syndrome, MSG has been stigmatized as a food additive that is apart from and somehow unhealthier than other food additives. The first person to report symptoms to the Journal was a Chinese-American doctor, Robert Ho Man Kwok, who complained of numbness at the back of his neck, general weakness, and heart palpitations after eating at a Chinese restaurant. On this slim testimony and that of several others, the Journal coined the phrase Chinese Restaurant Syndrome.

Dasima 2
A type of kelp known as Dasima in Korea, and Kombu in Japan, is a key ingredient in Dashi, a broth from which Japanese professor Kikunae Ikeda identified the quality of umami in 1908 that led him to the discovery and production of MSG. Photo by freddy an.

 

Use of MSG is not limited to Chinese cookery, however, and it can be found in many processed American foods such as Doritos, which millions of Americans appear to consume regularly without complaint. It would be interesting to see if more people would attest to adverse reactions to eating Doritos if they were made aware the product contained MSG. It is listed among the ingredients on the package, and using its most recognizable name, too, rather than one of the many names that can hide its presence, such as autolyzed yeast.

This is not to say no one can have a real adverse or allergic reaction to MSG. But for just about any ingredient in food there are some people who react badly to ingesting it. The main thing to remember is that in scientific studies of MSG, as opposed to the purely anecdotal stories that appeared to satisfy the editors of the New England Journal of Medicine in 1968, no one has found that MSG is any more dangerous than any of a multitude of other food additives. If it were as dangerous as some people appear to believe it is, not only would the Food and Drug Administration (FDA) likely take it off its generally recognized as safe (GRAS) list, but thousands or even millions of Asians and Asian-Americans would be suffering every day from its effects.

 

Yet Asian chefs and home cooks continue to add MSG to their meals. They are either perverse in their determination to eat the possibly unwholesome ingredient, or they are unconvinced by the nearly hysterical denunciations of it coming from some people in North America and Europe. Given the ubiquity of MSG in highly processed foods that Americans eat and enjoy every day, any real or imagined adverse reaction to it could just as easily be called American Junk Food Syndrome. There is already one name for that, which is Obesity. American food processors discovered around the time of World War II that MSG was a useful flavor booster for otherwise bland or even flavorless foods like canned vegetables and corn snacks. MSG by itself does not encourage obesity, but its overuse in helping to make some rather unpalatable and non nutritious foods delicious does contribute to obesity.

Katsuobushi
Shavings of Katsuobushi, a preserved and fermented skipjack tuna used in Dashi, the umami broth from which Professor Ikeda first isolated MSG. Photo by Sakurai Midori.

At the same time as food scientists and agribusinesses were discovering how to make cheaply made, highly profitable junk food flavorful, they were also inadvertently taking the flavor out of healthful foods by manipulating them to improve qualities like pest resistance, standing up to shipping, or tolerating being confined on factory farms, all at the expense of flavor and nutrition. Those practices yielded bland, watery supermarket produce, and meats needing seasoning and breading and all sorts of treatments in order to taste like much of anything. It’s not all that mysterious why shoppers, particularly poor ones who can’t afford to seek out higher quality ingredients, turn to highly processed, highly flavorful foods, even at the cost of poor nutrition and cumulative destructive effects on their health.

Dr. Joe Schwarcz of McGill University’s Office for Science and Society talks about the MSG controversy.

In this country, people like to blame the victim. After all, free enterprise and free choice means people don’t have to eat junk, doesn’t it? It’s also useful to have an Other to blame, as in Chinese Restaurant Syndrome. The sensible thing would be to teach children in schools about moderation in all things, including sprinkling additives on their food. A little bit of MSG on already healthful food gives an umami flavor boost and has not been shown to do harm to the great majority of people who eat it that way. MSG put on every unwholesome, processed food cannot be healthy since the bad effects of poor quality food combine with excessive amounts of this otherwise relatively harmless additive. Enormous amounts of any additive are probably not healthy, not just MSG. School administrators could stress in the curriculum healthful eating instead of allowing vending machines full of snacks, sodas, and sugary fruit drinks in the hallways. In the case of young people at least, free enterprise and free choice should take a back seat to learning healthy habits.
— Izzy

 

Mind Your Peas

 

The federal government sends out mixed signals about dietary health by promoting the establishment of fast food restaurants in poor city neighborhoods on the one hand, and then on the other hand advocating healthier eating by limiting consumption of fast food. It boosts the use of cheese in fast food items, and then suggests consumers curtail their dairy consumption. It works hand in glove with ranchers in the beef industry by leasing grazing rights to federal lands at minimal cost, and then warns the public off eating too much red meat. That’s a lot of taxpayers’ money wasted on bureaucrats working at cross purposes with each other.

Dane county farmers market
The Dane County Farmers’ Market in September 2007 on the grounds of the state capitol building in Madison, Wisconsin. It is the largest producers-only farmers’ market in the nation. Photo by Kznf.

 

People are so inured to confusing messages about what’s healthy to eat and what isn’t that most of them pay little mind to medical experts and bureaucrats, or rather they take their advice with a grain of salt, and that would be in the form of sea salt or Himalayan salt for foodie elites, and regular old table salt for everybody else. Like everything else in America over the past thirty or forty years, food culture has split into two halves, something akin to the haves and have nots. There are the foodie elites of the professional and upper classes, and then there is everybody else, from the lower middle class which is frantically scrabbling to keep from sliding down into the working class, which is itself struggling to stay one step ahead of poverty.

Americans can make a quick, cheap meal of sorts from a one or two dollar box of macaroni and cheese mix. For some, meals like that are their only option. It’s disgraceful that people of limited means should have to bear the disdain of people with nearly limitless means because their diet is based on calorie value per dollar over nutritional value. The poor and the economically struggling don’t have the luxury of being absolutely sure of their next meal. As to how the well off view their meals, anyone who has ever worked as a table busser or as one of the waitstaff in a high end restaurant can attest to the tremendous amount of food wasted by the patrons, even though they may be spending for one meal what a working class person can expect to earn in a day. The upper classes have that luxury because they have the security of knowing there’s more where that came from.

Sid Caesar and Imogene Coca as The Hickenloopers, Charlie and Doris, visit a health food restaurant in a skit from Your Show of Shows, with appearances by Howard Morris as another customer and Carl Reiner as a waiter.

Unlikely as it seems, the fast food restaurants scorned by foodie elites as obesity enablers for the great unwashed may hold the key to turning things around for people who can’t afford to buy groceries at Whole Foods, aka Whole Paycheck. Taking their cue to keep promotions of healthier options low key so as not to arouse the suspicions of poorer customers whose purchases are based on calorie value per dollar, yet feeling increased pressure from public health groups to offer healthier foods, fast food restaurants increasingly change ingredients and practices in a balancing act to satisfy both constituencies. No one will ever claim that a cheeseburger and fries are healthier than a homemade meal of vegetables from a farmers’ market, but given the realities of human psychology and the country’s current economic conditions, demonizing those who choose to eat the former more often than the latter is ultimately unhelpful in lessening the obesity epidemic, while reinforcing the widening economic inequality that is driving it.
— Izzy