The Strategy

 

For industries teetering on the edge of irrelevance, the strategy to remain relevant has always been the same – deny their activities have caused a problem, debunk evidence of harm, and claim they are only giving the people what they want, thus shifting blame onto consumers. From the tobacco industry to the fossil fuel extractors and the pesticide and herbicide manufacturers, they all follow the same script as evidence mounts that the products they once touted as a boon to humanity turn out to be poisonous. Poisonous to mind and body. Poisonous to people, to animals, and to the planet.

What do we want? A planet to live on. -Melbourneclimatestrike IMG 5142 (48764419478)
The Melbourne Global climate strike on Sep. 20, 2019, was attended by over 100,000 people, making it the largest climate protest in Australia to date, and rivaling the anti-war protests in 2003 and the Vietnam Moratorium in 1970. Photo by Flickr user Takver.

 

Add to the list of peddlers of poison for profit agribusiness and its processed foods, along with animal confinement operations and massive applications of fertilizers that deplete the soil instead of enriching it, ultimately leaching into the water every creature needs for survival. Give the people what they want. In entertainment, give the people gossipy reality television shows in the evening and mean-spirited confrontation programming in the daytime.

Social media companies give people information dressed up as news when it is nothing more than pandering to what they want to hear. If giving the people what they want absolves purveyors of poison from responsibility for their actions as they go about making money, then hardly anyone is responsible for anything. A sociopath is concerned only with what he or she wants, and whether the pursuit of those wants interferes with the rights and needs of others is material only to the extent that those others can obstruct the sociopath in achieving their desired end. That’s the society of imagined meritocracy and capitalism of “looking out for number one” that giving the people what they want instead of what they need has created.


The new Ford F150 Lightning battery-powered pickup truck is a step in the right direction of redressing these hypocritical imbalances in an energy hungry society. The original F150, the gasoline-powered one, has been the best selling vehicle in the United States for over three decades. The gas-powered pickup truck will still be available alongside the battery-powered version, but the investment Ford made in developing the Lightning was not insignificant. They could have developed a different vehicle altogether as their flagship entry into the battery-powered market. Putting that investment into a version of their biggest breadwinner, the F150 truck for the masses, is a big step toward making use of electric vehicles common.


A scene from the 1970 film Little Big Man, directed by Arthur Penn. Chief Dan George played Old Lodge Skins, and Dustin Hoffman portrayed the picaresque title character.

 

The development of the Lightning could do for electric vehicles what Ford’s innovation with the Model T did for internal combustion engine passenger vehicles over 100 years ago, namely make a new technology accessible to everyday people. Electric vehicle models have until now been popular only in niche markets, whether that’s more well off people with a need for sportiness driving a Tesla, or people whose need for merely getting around town could be met by a Chevy Volt. If the Lightning becomes as popular today as the Model T did in its day, then it could go a long way toward redressing the climate imbalances kicked off in large part by its predecessor.
— Ed.

 

The Level Playing Field

 

If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life. Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you’ve got a business — you didn’t build that. Somebody else made that happen. The Internet didn’t get invented on its own. Government research created the Internet so that all the companies could make money off the Internet.

— Barack Obama, speaking at a July 2012 campaign appearance in Virginia. Republicans quickly jumped on his comments, taking them out of context in order to convince business owners he was insulting them and their hard work and initiative.

If anyone needed a reminder there is no such thing as a level playing field, the recent college admissions scandal ought to have brought it home. There was no surprise about wealthy parents greasing the skids to get their children into prestigious universities, and no surprise about the willingness of those institutions to bend their own rules to the breaking point in order get more money in their coffers. The admissions dance between wealthy patrons and their preferred institutions of higher learning has never been particularly secret, either, as can be seen with the admission of Jared Kushner to Harvard in 1999.

 

There’s enough hypocrisy and corruption in this latest scandal to go around many times, equal in its way to college admissions standards being contorted for the benefit of the athletic program and wealthy and amoral alumni supporters who want top athletes for the school no matter how deficient their academic qualifications. Any sober scrutiny of that boondoggle would cause the implosion of most major athletic programs at schools large and small. Poorly qualified students have always entered the doors of academia, whether the ticket they or their parents proffered was wrapped in large amounts of currency or in the promise of athletic prowess.

The Education System in Britain, 1914-1918 Q30858
Eton schoolboys digging potatoes from an allotment allocated for wartime vegetable production on the school playing fields during the First World War. Photo by Horace Nicholls (1867-1941) archived in the Imperial War Museum. Unfortunately, times of dire emergency and full mobilization are required to get the rich and their progeny to pitch in and work like everyone else.

The interesting aspect to examine after the latest revelations is the idea of meritocracy, which seems to offer a delusion of an open society to the poor and the unlucky. Rich, successful people want everyone to believe they achieved their exalted station entirely through their own merits. Many of them fervently believe this themselves. They take little account of the advantages afforded them by the society at large, and especially by dumb luck. This society’s adherence to the tenets of meritocracy results in rich, successful people giving themselves too much credit for their good fortune and poor, working people accepting too much blame for their abysmal circumstances. Meritocracy serves the purposes of the rich in allowing them to excuse their selfish behavior and to have disdain for the poor.

The way the system really works on behalf of well-off individuals and organizations is that they are made to believe a successful business or investment is all their own doing, and therefore they immodestly grab the larger portion of the profits for themselves, while unsuccessful endeavors are the fault of others, usually the workers, who need to accept blame and financial losses in the form of wage cuts or termination of employment. Privatized profits and socialized losses – that’s the American Way. Top executives sit on the boards of companies to look out for the interests of other top executives, members of what has largely been an Old Boys’ Club for as long as elites have dodged responsibility to the greater society, which is to say forever.

An excerpt from the “Dumb Americans” section of George Carlin’s 2005 Life Is Worth Losing performance. Warning: foul language.

If the minimum wage had kept pace with Wall Street bonuses – not pay, but bonuses only – over the past generation, it would stand at $33 an hour today. The people on Wall Street do provide the necessary economic service of concentrating investment capital, but that service is not as vital nor the work as important as portrayed in the 1980s television advertisements for the investment firm Smith Barney, in which the actor and producer John Houseman pompously announced “They make money the old-fashioned way. They earn it.” Hogwash! And it has only gotten deeper since the 1980s, to the point we’re all drowning in it, and Wall Street investors would have everyone believe they are the driving force of the economy, not the workers who actually produce useful things. Better education is needed, starting with teaching that rich does not necessarily equate with deserving, and that money is not a measure of worth beyond its contribution to the common good.
— Ed.