It’s not necessary to dive into the dark hole of right wing media articles attacking the so-called Squad of four Democratic congresswomen to catch the drift of the big stink they make; instead, simply read the loaded language of their sneering, derisive headlines. The most obvious characteristic of right wing media headlines of articles about these four women is the use of language indicating they are bad girls who deserve to be put in their place, even punished. This is a characteristic of right wing authoritarians, who see those who disagree with them as misguided souls deserving the wrath of Old Testament Jehovah.
The authoritarian right wing media seems to have a sliding scale of punishments for meting out to liberals. Of the four women in The Squad, Representatives Alexandria Ocasio-Cortez (D-NY) and Ayanna Pressley (D-MA) appear to be naughty young ladies in need of correction, according to the authoritarian mindset, while Representatives Ilhan Omar (D-MN) and Rashida Tlaib (D-MI), being Muslim, are too far Other for authoritarians to bother at all about disciplining, and therefore beyond the pale altogether and deserving of harsher treatment. Which is not to say the inflammatory language of right wing media has not fanned enough hatred in some quarters to prompt threats of violence against any of the congresswomen, regardless of the patronizing view that two of the four may be capable of redemption if only they would stop being uppity.
The News and Observer, a newspaper in Raleigh, North Carolina, spins the events of the Wilmington insurrection of 1898 in headlines for the November 11, 1898 edition of the paper to suit the viewpoint of the white supremacist power structure. As the preacher observed in Ecclesiastes 1:9, “There is nothing new under the sun.”
Using any decent news aggregator website which offers a buffet of articles from across the political spectrum, rather than from only one side or the other, makes it easier to spot the language of paternalism and punishment in right wing headlines because of the contrast with the article headlines from other media outlets. Loaded language is unfortunately a feature of too many media outlets, whether from the left or the right, but it is the punishment angle which is unique to authoritarian right wing media. Those naughty Democrats! When will they ever learn? They’re messing with the wrong people, and the righteous shall come down hard on them, the transgressors!
From the 1980 film The Shining, directed by Stanley Kubrick, Jack Nicholson as Jack Torrance and Philip Stone as Delbert Grady discuss the need for correcting misbehavior.
Far right authoritarians are more likely to confine their media consumption to a bubble than are people on the left or in the center, because right wingers feel threatened by ideas and viewpoints from elsewhere on the political spectrum. That, too, along with the desire to punish others, is a feature of the authoritarian mindset. It’s tempting to edit a news aggregator’s collection choices, if that’s possible, in order to avoid even skimming the ugliness of many right wing media headlines. That would be a mistake; that would put the liberal or centrist news reader in their own bubble. It’s better to keep those headlines, with their self-serving denunciations and propagandistic lies, so as to be able to occasionally peek into the netherworld of far right wing media. It’s unnecessary and probably unhealthy to dive in and read the articles.
— Ed.
Website headline writers like to insert the word “just” in their copy for the sense of immediacy it conveys. They have room to insert the word because website headlines are usually sentence length descriptions rather than the terse summations newspaper copy editors used. Longer descriptions can be good teasers and also boost the rank of a website post in search engine results because that’s the way Google has decided sites and posts should be ranked, and Google sets the bar for search engines and for the internet generally. Ask them why.
Search engines don’t like the short headlines common in newspapers. The reason many headlines on the internet read the way they do is because writers are responding as much to what search engines like as they are to what they believe their readers like. It’s not easy keeping up with the Kardashians, and the only way websites can do it is to couch everything in terms of immediacy, as if it were all breaking news worthy of readers’ attention. To generate clicks on their posts and get them ranked highly in search engine results, website writers must tease about the content using descriptive headlines, and then make sure to give whatever they’re describing a sense of happening moments ago by tossing in “just” at least once.
Residents of Oak Ridge, Tennessee, fill Jackson Square on August 14, 1945, to celebrate the surrender of Japan. Oak Ridge was one of three main sites of the Manhattan Project, and was responsible (though those working there did not know it) for refining uranium to be shipped to Los Alamos, New Mexico, to be fashioned into atomic bombs. Photo by Ed Westcott, working for the U.S. Army Corps of Engineers. The newspaper headline “War Ends” might not fly with today’s internet and social media news headline writers, who would be tempted to write “War Just Ends”, even though it would be open to multiple interpretations.
The tendency is to hype everything, even inconsequential matters. Add news sharing on social media, and the hype gets amplified to 11, as a member of the fictional heavy metal band Spinal Tap observed. Trust and references build credibility on social media, even if common sense and a little digging into sources reveals there are no grounds for credibility. Google hones search results based on what they know about users, and Facebook and Twitter follow Google’s lead while juicing results further by adding the finer details they know about their users. Facebook and Twitter set the bar in social media for how posts get pushed to the front for sharing on their platforms, and as long as readers keep clicking the wheels keep rolling, no matter how worthless are the posts everyone shares.
This clip from Sesame Street could serve as a metaphor for what the internet and social media have become.
A word such as “just” is a fine, serviceable word in most cases. Unfortunately, once some influential writers, platform arbiters, and readers on the world wide web and in social media adopt it as a manipulative expression it gets overused, abused, and misused on its way to becoming trite and tiresome. Just sayin’.
— Ed.
