This Just In

 

Website headline writers like to insert the word “just” in their copy for the sense of immediacy it conveys. They have room to insert the word because website headlines are usually sentence length descriptions rather than the terse summations newspaper copy editors used. Longer descriptions can be good teasers and also boost the rank of a website post in search engine results because that’s the way Google has decided sites and posts should be ranked, and Google sets the bar for search engines and for the internet generally. Ask them why.

 

Search engines don’t like the short headlines common in newspapers. The reason many headlines on the internet read the way they do is because writers are responding as much to what search engines like as they are to what they believe their readers like. It’s not easy keeping up with the Kardashians, and the only way websites can do it is to couch everything in terms of immediacy, as if it were all breaking news worthy of readers’ attention. To generate clicks on their posts and get them ranked highly in search engine results, website writers must tease about the content using descriptive headlines, and then make sure to give whatever they’re describing a sense of happening moments ago by tossing in “just” at least once.

War Ends
Residents of Oak Ridge, Tennessee, fill Jackson Square on August 14, 1945, to celebrate the surrender of Japan. Oak Ridge was one of three main sites of the Manhattan Project, and was responsible (though those working there did not know it) for refining uranium to be shipped to Los Alamos, New Mexico, to be fashioned into atomic bombs. Photo by Ed Westcott, working for the U.S. Army Corps of Engineers. The newspaper headline “War Ends” might not fly with today’s internet and social media news headline writers, who would be tempted to write “War Just Ends”, even though it would be open to multiple interpretations.

The tendency is to hype everything, even inconsequential matters. Add news sharing on social media, and the hype gets amplified to 11, as a member of the fictional heavy metal band Spinal Tap observed. Trust and references build credibility on social media, even if common sense and a little digging into sources reveals there are no grounds for credibility. Google hones search results based on what they know about users, and Facebook and Twitter follow Google’s lead while juicing results further by adding the finer details they know about their users. Facebook and Twitter set the bar in social media for how posts get pushed to the front for sharing on their platforms, and as long as readers keep clicking the wheels keep rolling, no matter how worthless are the posts everyone shares.

This clip from Sesame Street could serve as a metaphor for what the internet and social media have become.

A word such as “just” is a fine, serviceable word in most cases. Unfortunately, once some influential writers, platform arbiters, and readers on the world wide web and in social media adopt it as a manipulative expression it gets overused, abused, and misused on its way to becoming trite and tiresome. Just sayin’.
— Ed.

 

Worse than Foot in Mouth

The pejorative expression “liberal media” has become a time-worn truth for some people after it has been repeated often enough, mostly by themselves. To them, attributing a news story to the “liberal media” is as good as saying the story is worthless. Their listeners are meant to take at face value the assertion that the media has a liberal bias, because they themselves never question the phrase. Of course the media has a liberal bias, because everyone says it does.

At least everyone within a certain circle says it does, and the people within that circle repeat the formula ad nauseum. Citing facts to these people about how the major media outlets are controlled by as few as a half dozen corporations, all of them concerned with promoting business rather than any leftist agenda, has no effect on them. They are addicted to the drug of blaming the faults of their right wing leaders on a mythical “liberal media”. Individual reporters within the big media corporations often lean to the left, but it does not follow that their personal views find their way into print or onto television or radio. The editors, who have their ears tuned to the desires of their corporate bosses, would not allow it, and they set the parameters for what will be in a news story and, more importantly, what will not.


Chuck Colson
Chuck Colson (1931-2012), officially White House Special Counsel in the Nixon administration, but unofficially the director of dirty tricks. After being sent to prison for seven months for his role in the Watergate scandal, he got religion.

Consumers of news media have no idea what is being left out, what questions are not being asked, and what assumptions are not being challenged. It is what a news organization leaves out that determines its political bias, more than what it releases for consumption. Yes, a newspaper may endorse the Republican or Democratic candidate for office, but what about the idea that neither candidate represents with sincerity any interests other than those of the business class that donated the largest sums to their campaigns? What about in the run-up to war in Iraq in 2003 the reality that there was very little skepticism of the Bush administration’s reasons for going to war from supposedly liberal media outlets like The New York Times and the Columbia Broadcasting System (CBS)? To persist in labeling such organizations “liberal media” belies not only a willful ignorance of the facts, but a bent in political philosophy that is so far rightward it makes Rush Limbaugh appear centrist.

 

Before the 1950s, major media outlets were seen for what they were then and still are today – centrist or right-leaning organizations that were interested in a healthy bottom line, without investigating too deeply into the feathered nests of the owners’ wealthy friends in government and business. Starting in the 1950s with critical reporting of racial atrocities in the South, and continuing through the 1960s and 1970s with critical reporting on the Vietnam War, the Watergate scandal, and the CIA, the major media strayed from it’s generally cozy relationship with the powers that be. It was an anomalous twenty to thirty years, and the Nixon administration sought to rein in the press using, among other tools and dirty tricks, the “liberal media” propaganda lie, repeated often. By the 1980s and the Reagan administration, a cowed press corps had reverted to previous form. By 2003, it would be difficult to distinguish the uncritical cheerleading among the press corps for the Iraq War from the rah rah press reports at the beginning of the Spanish-American War a little more than a hundred years earlier.

Harvey Korman and Slim Pickens brainstorm on the kinds of people they need to help them destroy the fictional western town of Rock Ridge in Mel Brooks’s 1974 film Blazing Saddles. No mention of any “very fine people” among them, however. Warning: foul language.

 

The “liberal media” excuse is a handy one, and some people will cling to it no matter how badly the current Oval Office occupant behaves or how heinous the words coming out of his mouth or from his Twitter tirades. Anyone who continues to excuse him by blaming the “liberal media” for slanting the words the president himself uttered in response to the events in Charlottesville, Virginia, last weekend, is in denial about the situation and is suffering from cranial rectumitis so severe that no one else should have to listen any longer.
― Vita

A case of cranial rectumitis.